Tuesday, March 25, 2014

Market Survey-OTC Pediatrics - US - March 2014-Market Growth, Trends and Foecast

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OTC Pediatrics - US - March 2014

After a series of product recalls, the OTC pediatrics market appears to have fully recovered. However, the market faces a few challenges to growth, including a declining population of households with children, and an overall movement toward prevention rather than treatment. Manufacturers and retailers that can meet parents’ unique needs will be best positioned to maximize sales.

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Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Abbreviations and terms

Executive Summary

Sales of OTC pediatrics rebound to pre-recall levels
Figure 1: Total US sales and fan chart forecast of OTC pediatrics, at current prices, 2008-18
Market drivers
Number of households with children declines, while actual population of children increases
Figure 2: US population younger than 18, 2009, 2014, and 2019
Ailments experienced
Figure 3: Ailments experienced, December 2013
Figure 4: Types of OTC children\'s medications purchased, December 2013
Cold, cough, and allergy remedies continue to make up majority of market
Figure 5: Sales of OTC pediatrics, segmented by type, at current prices, 2011 and 2013
A large number of key players make for a competitive market
Figure 6: MULO sales of OTC pediatrics, by leading companies, rolling 52 weeks 2012 and 2013
The consumer
Usage of and interest in ways to treat ailments
Figure 7: Usage of and interest in ways to treat ailments, December 2013
Attitudes toward children’s OTC medications
Figure 8: Purchase habits of children\'s OTC remedies, December 2013
Figure 9: Attitudes toward recalled children\'s OTC remedies, December 2013
What we think

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Issues and Insights

The percentage of households with children is declining
The issues
The implications
Growth of Black and Hispanic households will affect OTC pediatrics market
The issues
The implications
How can brands use social media to connect with parents?
The issues
The implications

Trend Applications

Trend: Play Ethic
Trend: Prepare for the Worst
Trend: Moral Brands

Market Size and Forecast

Key points
Sales of OTC pediatrics reach new high
Sales and forecast of OTC pediatrics
Figure 10: Total US sales and forecast of OTC pediatrics, at current prices, 2008-18
Figure 11: Total US sales and forecast of OTC pediatrics, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 12: Total US sales and fan chart forecast of OTC pediatrics, at current prices, 2008-18

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Market Drivers

Key points
High incidence of illness in children
Figure 13: Ailments experienced, by age of child, December 2013
Number of households with children dec

lining, but actual population of children expected to increase
Figure 14: US households, by presence of own children, 2003-13
Figure 15: Annual births, 2002-12
Figure 16: US population <12, by race/ethnicity, 2014, and 2019
ACA increases number of families with health insurance
Childhood obesity rates high, but stabilizing
Figure 17: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Ailments concentrated in certain areas
Figure 18: Any ailments experienced, by region, December 2013
Parents using more natural remedies

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