Monday, January 27, 2014

Market Overview-Streaming Media: Music - US - January 2014

New Market Research Report Added in MarketResearchReports.Biz Reports Database:-Streaming Media: Music - US - January 2014

At $1.5 billion in advertising and subscription sales, the total revenue for the US streaming music market is small, and with high costs for music licensing, market leader Pandora has yet to show two consecutive quarters of profitability. In spite of these issues, leading tech companies are flocking to join the market, with an eye toward sales that might be a decade away, or a long-term transition from hardware and software sales to on-going services.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms


Executive Summary

The market
Rapid growth behind, rapid growth ahead
Figure 1: US sales and fan chart forecast of ad sales and subscription revenues for streaming music, 2009-18
Competing for ad dollars and consumer dollars with terrestrial and satellite radio
Key players
Pandora: twice the penetration of any competitor
Figure 2: Streaming music services used in past week, October 2013
The consumer
Traditional radio still dominates, followed by internet radio and then satellite
Figure 3: Listening to music via terrestrial, satellite, and internet radio, and personally owned music, October 2013
Similar time spent with internet radio as personally owned music
Figure 4: Hours spent in past week listening to music via terrestrial, satellite, and internet radio, and personally owned music, October 2013

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Issues and Insights

Is there a barrier to entry?
The issues
The implications
Why are the world’s largest tech firms in Pandora’s box?
The issues
The implications
Is the ownership model for music dying?
The issues
The implications



Trend Applications

Trend: Click and Connect
Trend: Guiding Choice
Mintel Futures: Access Anything Anywhere

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Market Size and Forecast
Key points
Annual sales at 37% growth
Figure 7: US sales and forecast of ad sales and subscription revenues for streaming music, at current prices, 2009-18
Figure 8: US sales and forecast of ad sales and subscription revenues for streaming music, at inflation-adjusted prices, 2009-18
Fan chart forecast
Figure 9: Total US sales and fan chart forecast of ad sales and subscription revenues for streaming music, 2009-18

Competitive Context

Key points
Terrestrial
Poaching listening hours from terrestrial radio
Figure 10: Reduction in use of terrestrial radio because of internet, October 2010-June 2013
Figure 11: Attitudes to streaming media and reduction in use of terrestrial radio because of internet, by age, November 2012-June 2013
Satellite radio
Music sales

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