Wednesday, January 8, 2014

Full Service Restaurants Market Research Report In China December 2013: Top Rated Report

Full Service Restaurants - China - December 2013

The full service restaurant market in China has seen a decline in the rate of growth in recent years, impacted by the slackened economic growth. However, the ever-increasing consumer spending power still implies growth opportunities for restaurants which are able to cater to the needs of particular consumer groups.

Table of Content

Introduction
Definition
Methodology
Abbreviations

Executive Summary
The market
Figure 1: Total China full service restaurant revenues, 2008-18
Figure 2: Frequency of eating out at different types of restaurants, October 2013
Companies and brands
Figure 3: Top 10 public listed full service restaurant chains in China, by revenue (RMB million), 2011 and 2012
The consumer
Usage of different types of restaurants
Figure 4: Occasions for eating out at restaurants, October 2013
Important factors for selecting full service restaurants

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The Market
Key points
Market size and forecast
Figure 9: China full service restaurant market, value sales, 2008-18
Figure 10: China full service restaurant market, value sales, 2008-18
Market growth drivers
Sustained economic growth
Ongoing urbanisation progress
Rising personal and household income
Figure 11: Per capita net income and actual growth rate of urban and rural residents in China, 2008-12
Figure 12: Number of full service restaurant outlets and revenue sales in China, 2008-12
Growing desire for family/friends gathering during leisure time
Potential barriers
Increasing cost of labour

Companies and Brands
Key points
Key brands
Figure 15: Top 10 public listed full service restaurant chains in China, by revenue (RMB million), 2010-12
Company trend and innovations
Multi-brand strategy to cater to the needs of different consumer segments
Packaged food retailing becomes a new source of income
Companies
Fine Dining Full Service Restaurants
Hai Di Lao Hot Pot
Wow Prime Group
Beijing Xiangeqing Co.
China Quanjude (Group) Co.

The Consumer – Usage of Different Types of Restaurants
Key points
Different types of restaurants apply to different usage occasions
Figure 16: Occasions for eating out at restaurants, October 2013

The Consumer – Important Factors for Selecting Full Service Restaurants
Key points
Taste and hygiene are most important
Figure 17: Important factors for selecting full service restaurants, October 2013
Figure 18: Selected important factors in selecting full service restaurants, by income groups, October 2013
Figure 19: Selected important factors in selecting full service restaurants, by gender and age groups, October 2013

The Consumer – Attractive Value-Added Services
Key points
Consumers look for more flexibility in customising their dishes
Figure 20: Attractive value-added services, October 2013
Figure 21: Selected attractive value-added services, by gender and age groups, October 2013
Figure 22: Selected attractive value-added services, by income groups, October 2013

The Consumer – Factors Driving Consumers to Try New Restaurants
Key points
Special offers and promotions can act as effective energisers to restaurants to gain trial besides good word of mouth
Figure 23: Factors driving consumers to try new restaurants, October 2013
Figure 24: Selected factors driving consumers to try new restaurants, by gender and age groups, October 2013
Figure 25: Selected factors driving consumers to try a new restaurant, by income groups, October 2013

The Consumer – Attitudes towards Full Service Restaurants
Key points
Consumers show enthusiasm towards trying different types of dishes and restaurants
Figure 26: Attitudes towards full service restaurants, October 2013
There are opportunities for trade-up
Figure 27: Attitudes towards full service restaurants, by income groups, October 2013

Key Issue – Multi-brand Strategy to Appeal to Different Consumer Segments
Key points
Segmenting consumers based on psychographics
Tailor restaurant propositions to different consumer segments
Figure 28: Consumer segmentation, by important factors for selecting full service restaurants, October 2013
What does it mean?

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Key Issue – High-end Restaurants to Appeal to the Majority of the Public
Key points
Spending on business meals and government’s banquets is going to decline
Short-term goal – attracting mass consumers for trial
Menu renovation
Special lunch offers
Online promotion offers
Long-term sustainability – retaining premium brand image and building customer loyalty
High-quality food, good dining environment and rare food materials all contribute to premium value perceptions
Figure 29: Consumer segments, by selected attitudes towards full service restaurants (any agree), October 2013
Restaurant companies need to take into considerations consumers’ purchasing capabilities when designing the menu
What does it mean?

Appendix – Important Factors for Selecting Full Service Restaurants
Figure 61: Important factors for selecting full service restaurants, October 2013
Figure 62: Most popular factors for selecting full service restaurants –Top three factors, by demographics, October 2013
Figure 63: Next most popular factors for selecting full service restaurants – Top three factors, by demographics, October 2013
Figure 64: Most popular factors for selecting full service restaurants – Rank 1, by demographics, October 2013
Figure 65: Next most popular factors for selecting full service restaurants – Rank 1, by demographics, October 2013

Appendix – Attractive Value-Added Services
Figure 66: Attractive value-added services, October 2013
Figure 67: Most popular attractive value-added services, by demographics, October 2013
Figure 68: Next most popular attractive value-added services, by demographics, October 2013
Figure 69: Other attractive value-added services, by demographics, October 2013

Appendix – Factors Driving Consumers to Try new Restaurants
Figure 70: Factors driving consumers to try new restaurants, October 2013
Figure 71: Most popular factors driving consumers to try new restaurants – Rank 1, by demographics, October 2013
Figure 72: Next most popular factors driving consumers to try new restaurants – Rank 1, by demographics, October 2013

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Appendix – Attitudes towards Full Service Restaurants
Figure 73: Attitudes towards full service restaurants, October 2013
Figure 74: Agreement with the statement ‘It is fun to try a new type of dish’, by demographics, October 2013
Figure 75: Agreement with the statement ‘It’s fun to try a new restaurant rather than sticking to the same one’, by demographics, October 2013

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