Wednesday, December 18, 2013

Industrial Report: Budget Airlines Market Research Report Worldwide - International - December 2013

Budget Airlines Worldwide - International - December 2013

This report provides an overview and update about the current state of the low-cost or budget airline sector worldwide. The report is structured along geographical lines, since most of the route networks of low-cost carriers (LCCs) are domestic and intra-regional.

Demographic trends and the outlook for economic growth, as well as the LCC business model and current issues in the market, are examined in the report’s first section, which is followed by a detailed analysis of the LCC landscape in the major regions of the world (Africa, Europe, Latin America, North America, North Asia, Oceania, South Asia and Southeast Asia).

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The profiles of individual budget airlines have been dispersed by region, rather than being grouped in one section. This is a logical structure given that the route networks of most LCCs is strictly national or regional.

Table of Content

Introduction
Key findings

Data Sources
Abbreviations

Global Summary

Demographic trends
Figure 1: Worldwide population distribution by age cohort, 2011 & 2050
Economy
Figure 2: World Economic Outlook (WEO) forecasts (Percentage change unless noted otherwise), July 2013
Outlook for spending on travel & tourism
Figure 3: Projected growth in spending* on travel and tourism worldwide 2012-20 (US$ billion)
Air transport market trends
Figure 4: Air transport market trends, June 2013 and YTD, year-on-year change
Air travel penetration
Figure 5: Air travel penetration by selected country and region, 2013
Large LCC markets
Figure 6: The top ten LCC domestic markets (measured by seat capacity), August 2013
The low–cost airline business model
LCC goal is to fill the planes
Hybridisation between LCCs and legacy carriers

Issues in the Market

Cost of fuel
Figure 7: Trend in the price of airline fuel, 2007-13
Figure 8: Trend in the price of airline fuel, August 2012-August 2013
Distribution
Ancillary revenues
Ryanair
Spirit Airlines
Deregulation in India
LCC model takes its toll on customer satisfaction
Examples of extra charges
Wooing business travellers

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Who’s Innovating?

LCC model lends itself to innovation
Ryanair, the leading innovator
iPads for the cockpit
AirAsia X ‘paint the plane’ design contest
Other AirAsia X innovations
Quiet zone
Exclusive parking area for frequent flyers
Extended benefits for topbonus members
Southwest’s satellite-based Wi-Fi service
easyJet’s ‘Inspire Me function’
Indian unbundling spices up innovation

Competition with High Speed Rail

China
Europe
France
Korea
US

LCC Regional Profile – Africa

LCC share is growing
Figure 9: LCC capacity share (%) of total seats in Africa, 2001-13
The airlines
fastjet, Tanzania
SWOT analysis
Brief description
Route network
Destinations
Figure 10: fastjet destinations, August 2013
Fleet
Distribution
Recent developments
Kulula, South Africa
Brief description
Route network
Fleet
Figure 11: Kulula.com fleet, December 2012
Distribution
Recent developments
Mango, South Africa
Brief description
Route network
Figure 12: Mango’s destinations, 2013
Fleet
Figure 13: Mango Fleet at 31 December 2012
Distribution
Recent developments
Figure 14: Mango performance data, 2008-12

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LCC Regional Profile – Europe

LCC market penetration
UK the largest market
Spain dominated by LCCs
A similar situation in Italy
Low penetration in France
Big LCCs dominate Europe’s route network
Figure 15: Airport presence of major European airlines, 2012
LCCs top the charts for productivity
Labour as a percentage of revenues averages 21.8%
Figure 16: Labour cost as a percentage of revenue by European airline, 2012
Annual cost per employee averages €68,871
Figure 17: Average annual cost per employee on major European airlines, 2012
Figure 18: European airlines Available Tonne Kilometres (‘000) per employee, 2012
Employee cost per ATK averages €0.1358
Figure 19: European airline employee cost per available tonne kilometre, 2012
Revenue per employee averages €315,628
Figure 20: European airlines revenue (Euro) per employee, 2012
Operating profit per employee averages €4,307
Figure 21: European airlines operating profit (Euros) per employee, 2012
European airline labour productivity rankings
Figure 22: Overall labour productivity ranking of major European airlines, 2012
European airline consolidation could enhance profitability
Figure 23: Measures of market concentration for the main global regions & Asian sub-regions by seats: 6-13 May-2013
Figure 24: Top 20 airline groups in Europe by seats: 6-13 May 2013
Another attempt to launch an LCC in Russia
Stop-start for Red Wings
Impediments to LCCs in Russia
Aeroflot to launch LCC
High pilot salaries in Russia
Requirements for a Russian LCC
The airlines
Figure 25: Top 20 airline groups ranked by seat capacity in Europe: 13-19 May 2013
Net profit of biggest 13 European airlines down by 72% for the year 2012
Air Berlin, Germany
SWOT analysis
Brief description
Route network
Figure 26: airberlin Group international capacity (seats) by region: 18 March 2013 to 24 March 2013
Fleet
Figure 27: airberlin’s fleet development, 2012-13
Distribution
Recent developments
Figure 28: Details of airberlin’s ‘Turbine’ programme, 2013
Blu-express.com, Italy
Brief description
Route network
Figure 29: Blu-express destinations, 2013
Fleet
Recent developments
easyJet, UK
SWOT analysis
Brief description
Acquisitions & expansion
Figure 30: easyJet’s route network by country/region
Figure 31: easyJet’s source markets, fiscal 2012
Figure 32: easyJet’s market share (seat capacity) at selected major airports, 2013
Fleet
Figure 33: easyJet’s fleet at 30 September 2012

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