Sunday, August 18, 2013

Emerging Opportunities in Slovenias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

Synopsis

The report provides market analysis, information and insights into Slovenia's cards and payments market, including:

Current and forecast values for each category of Slovenia's cards and payments industry including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Slovenia's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and charge cards used by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Slovenia's cards and payments industry


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Executive summary

The Slovenian card payments channel declined during the review period mainly on account of the recession that has crippled the country’s economy. All major banks in Slovenia are adopting new strategies to increase card penetration, and are also focusing particularly on niche segments such as young consumers, sole proprietors, professionals and small and medium-sized enterprises (SMEs). Banks are also increasingly making use of social networking sites such as Facebook and YouTube to reach their target audiences. Growth in internet penetration has resulted in increased online retail sales in the country, and the number of Slovenian enterprises making purchases online was above the EU average in 2012.

To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172806
Scope

This report provides a comprehensive analysis of Slovenia's cards and payments industry
It provides current values for Slovenia's cards and payments industry for 2012 and forecast figures for 2017
It details the different macroeconomic, infrastructural, consumer and business drivers affecting Slovenia's cards and payments industry
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in Slovenia's cards and payments industry

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