Thursday, July 4, 2013

Market Overview: China Organic Dairy Industry : MarketResearchReports.Biz

People’s valuing ecological environment and their own health promote organic food consumption. In developed countries, organic foods cover big market share (over 10%, even 25% in some countries) in food market. As an important part of organic food, organic dairy products belong to organic agriculture system and present huge market demand in Europe and American countries, such as US, Germany and Netherlands.

Though organic agriculture has been developing for nearly 20 years in China, organic products have won consumers’ recognition, and certified organic products are of rich variety, China’s organic products are still mainly for export. With improvement of people’s living standard, China’s domestic organic market will show big potential. 

Organic dairy market has been developing fast in recent years. The leading categories of organic dairy products are organic milk powder and organic liquid milk. In China, organic milk powder mainly refers to infant formula milk powder; some big infant milk powder brands like Abbott and Ausnutria have organic infant milk powder series products. 

Meanwhile, organic liquid milk market also develops rapidly in China. Yili, Mengniu, Sanyuan and Green Yard organic UHT milk and pasteurized milk products greatly promote high-end liquid milk market development; the key point of market competition also changed from price to product quality.

In recent decades, the Chinese people’s living standard has been improving rapidly; dairy products have become an important part in people’s dietary structure. With the development of economy and strengthening of people’s food nutrition and food safety awareness, the organic dairy market in China is expected to develop in high speed. 

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