TABLE OF CONTENT
Companies and Brands
Consumer Dishwashing Habits Determine Product Use
Product Effectiveness Remains Key Purchasing Factor
Additional Selling Points Increasingly a Competitive Advantage
Dishwashers Seen as Convenient But Wasteful
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Most Chinese consumers wash their dishes by hand on a daily basis, so beyond cleaning power consumers are looking for more products that are skin-safe, environmentally friendly, provide added hygiene through antibacterial action and are convenient to use.
Some questions answered in this report include:
- How are consumer's dishwashing habits determining product use?
- Does product effectiveness remain a key purchasing factor?
- Do additional selling points create a competitive advantage?
- How are dishwashers perceived by the consumer?
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